How fast you can expect to see results from email campaigns will depend largely on the type of business you?re running. For example, if you are a life coach, it may take you months to establish a connection with your contacts, until they get to know, like and trust you enough to hire you. However, if you sell real goods, such as vitamins and supplements, your email promotions may produce results immediately.
Unfortunately, many budding entrepreneurs mistakenly think that sending email is free, and that they can simply use their own email program to send email promotions. Wrong! This type of email list management can quickly get you in trouble: with your local ISP, possibly with the law, and, most importantly, with your contacts!
As an ezine marketing coach I see this on a regular basis. People collect hundreds of email addresses from various sources, such as Yellow Pages, chamber of commerce directories, association members lists, etc., and start sending them email promotions from their own PCs. Most beginner e-marketers don?t even know they can put all the addresses into the BCC (blind carbon copy) field, so that everyone?s contact information is hidden from public view.
If you?re thinking of marketing your business or professional practice by email, the first step you need to take is choose the most appropriate Email Publishing System (EPS), or List Management System, as they are sometimes referred to. Please notice that I am not using the word the best, but rather the most appropriate, because the best will mean different things to different people.
Just like it is with anything these days, choosing an EPS can be a bad case of ?too-much-choice-itis?. Because they all offer a free trial period or a money-back guarantee, you may
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Source: http://www.thmg.com/marketing-tips/ezine-publishing-learn-how-to-pick-the-right-email-publishing/
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